B2B sales glossary

ISR full form in sales

ISR stands for inside sales representative: a salesperson who sells remotely — by phone, email and video — rather than meeting customers in person.

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What is ISR (Inside Sales Representative)?

Inside sales reps run the whole sales conversation from a desk: prospecting, demos, follow-ups and often closing. Because no travel is involved, one ISR can handle many more conversations a day than a field salesperson.

Inside sales suits products with shorter cycles or mid-size deal values, and increasingly handles larger deals too as buyers get used to buying remotely.

Examples

  • An ISR demoing software to a prospect over a video call
  • Renewing and upselling existing accounts by phone
  • Handling a territory of small businesses entirely remotely

Inside sales vs field sales

Inside vs field sales
Inside salesField sales
WhereRemote: phone, email, videoIn person at the customer
Conversations per dayManyA few
Cost per saleLowerHigher
Best forShorter cycles, mid-size dealsComplex, high-value or relationship deals

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Questions

  • What is the full form of ISR in sales?

    Inside sales representative.

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