B2B sales glossary
In sales, a prospect is a potential customer who fits your target profile and has been identified as worth pursuing — but hasn’t bought yet.
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A lead is any potential customer whose details you have; a prospect is a lead you’ve checked and found to be a good fit. Prospecting is the work of finding and qualifying those people and starting a conversation with them.
Outside sales, “prospect” means a possibility or chance of something happening in the future — as in “the prospect of promotion”.
How “prospect” is usually expressed, in its general sense and its sales sense:
| Language | General sense (possibility) | Sales sense (potential customer) |
|---|---|---|
| Telugu | అవకాశం (avakāśaṁ) | కాబోయే కస్టమర్ (kābōyē kasṭamar) |
| Tamil | வாய்ப்பு (vāyppu) | வருங்கால வாடிக்கையாளர் (varuṅkāla vāṭikkaiyāḷar) |
| Malayalam | സാധ്യത (sādhyata) | ഭാവി ഉപഭോക്താവ് (bhāvi upabhōktāv) |
| Hindi | संभावना (sambhāvanā) | संभावित ग्राहक (sambhāvit grāhak) |
| Lead | Prospect | |
|---|---|---|
| What you know | Contact details, maybe interest | Fit confirmed against your ICP |
| Stage | Earlier | Later — worth active pursuit |
| Next step | Qualify | Start a sales conversation |
| Term | In one line |
|---|---|
| Lead Generation | Lead generation is the process of finding and attracting potential customers — people or companies who might buy — and capturing their contact details so the sales team can follow up. |
| Quality Lead | A quality lead is a prospect that closely matches your Ideal Customer Profile (ICP) and shows clear signals of intent — making them significantly more likely to convert than a generic, unqualified lead. |
| Ideal Customer Profile (ICP) | The Ideal Customer Profile defines the exact firmographic and behavioral characteristics of the companies most likely to buy, succeed with, and renew your product. |
| Outbound Sales | Outbound sales is proactive selling: your team identifies target customers and reaches out first — by phone, email, LinkedIn or in person — instead of waiting for them to make contact. |
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A potential customer who matches your target profile and is worth actively pursuing.
In the general sense, అవకాశం (avakāśaṁ — chance/opportunity); in sales, కాబోయే కస్టమర్ (prospective customer).
In the general sense, സാധ്യത (sādhyata — possibility); in sales, ഭാവി ഉപഭോക്താവ് (future customer).
In the general sense, வாய்ப்பு (vāyppu — opportunity); in sales, வருங்கால வாடிக்கையாளர் (future customer).
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