B2B sales glossary

What is Sales Coordinator?

A sales coordinator supports the sales team by handling the administration around deals — quotations, orders, schedules, CRM records and communication with operations and customers.

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What is Sales Coordinator?

Sales coordinators keep the sales engine running so salespeople can spend their time selling. They prepare quotes, process orders, follow up on dispatch and payments, keep the CRM clean and compile sales reports.

The role is common in manufacturing, distribution, real estate and B2B services, and is often a stepping stone into sales or sales operations.

Examples

  • Preparing a quotation for a field salesperson’s client meeting
  • Tracking an order from confirmation to dispatch and updating the customer
  • Compiling the daily sales report for the regional manager

Roles and responsibilities

  • Prepare quotations, proposals and order documents
  • Process orders and coordinate with production, logistics and accounts
  • Maintain customer records and pipeline data in the CRM
  • Schedule meetings and visits for the sales team
  • Prepare daily, weekly and monthly sales reports
  • Handle routine customer queries and follow-ups

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Questions

  • What does a sales coordinator do?

    Supports the sales team with quotations, order processing, scheduling, CRM updates and reporting.

  • What skills does a sales coordinator need?

    Organisation, written communication, comfort with Excel and a CRM, and the ability to coordinate across sales, operations and accounts.

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