B2B sales glossary

What is Sales Engineer?

A sales engineer is a technical specialist on the sales team who explains, demonstrates and adapts a technical product to a customer’s needs, working alongside the account executive.

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What is Sales Engineer?

Sales engineers (also called pre-sales or solutions engineers) bridge the product and the buyer’s technical team. They run technical demos, answer architecture and integration questions, scope proofs of concept and help write the technical parts of proposals.

They’re common wherever products are complex: industrial equipment, software, networking, medical devices and engineering services.

Examples

  • Running a proof of concept for a software integration
  • Specifying the right pump configuration for a plant
  • Answering a security questionnaire for an enterprise deal

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Questions

  • What does a sales engineer do?

    Provides the technical expertise in a sale — demos, solution design, proofs of concept and technical answers — while the account executive manages the commercial side.

  • Is a sales engineer the same as pre-sales?

    Largely, yes. Titles include sales engineer, pre-sales consultant and solutions engineer.

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