B2B sales glossary
Channel sales is selling through third-party partners — distributors, dealers, resellers or agents — instead of (or as well as) your own sales team.
No credit card · Free starter credits · Verified Indian mobiles & work emails
Partners extend your reach into markets, regions or customer segments your own team can’t cover economically. In India, most FMCG, consumer durables, building materials and telecom products reach customers through multi-tier channels of distributors, wholesalers and retailers.
In B2B technology, channel partners include resellers, system integrators and managed service providers.
| Term | In one line |
|---|---|
| Direct Selling | Direct selling has two meanings: selling products directly to consumers away from a fixed retail location, usually through independent sellers; and, in B2B, a company selling through its own sales team rather than through partners. |
| Territory Sales Officer (TSO) | A territory sales officer (TSO) manages sales in a defined geographic territory — usually by working with distributors and retailers — and is accountable for the territory’s targets. |
| Types of Sales | Sales can be classified by who you sell to (B2B, B2C), where you sell (inside, field), how you sell (transactional, consultative, solution) and through whom (direct, channel). |
| Field Sales | Field sales (outside sales) is selling in person — salespeople travel to meet customers at their offices, shops, sites or plants. |
EazyReach reveals verified mobile numbers and work emails on any LinkedIn profile — checked against LinkedIn, MCA director filings and the company website — then lets you call from the browser.
Selling through partners such as distributors, dealers or resellers rather than directly to the end customer.
In direct sales your own team sells to the customer; in channel sales partners do, usually in return for a margin.
Most people reveal their first contact within a few minutes of signing up. Here is the whole setup.
Book a short call. We'll run a few of your target companies through EazyReach so you can judge the data on your own segment, and answer pricing questions on the spot.
