What is Types of Sales?
Most companies combine several types — for example, B2B inside sales with a channel programme for smaller customers. Knowing the type shapes everything else: hiring, sales cycle, tools and targets.
B2B sales glossary
Sales can be classified by who you sell to (B2B, B2C), where you sell (inside, field), how you sell (transactional, consultative, solution) and through whom (direct, channel).
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Most companies combine several types — for example, B2B inside sales with a channel programme for smaller customers. Knowing the type shapes everything else: hiring, sales cycle, tools and targets.
| Type | What it means | Example |
|---|---|---|
| B2B sales | Selling to businesses | Software sold to a bank |
| B2C sales | Selling to consumers | A phone sold in a store |
| Inside sales | Selling remotely | Demos over video calls |
| Field sales | Selling in person | Visiting factories |
| Transactional | Quick, low-touch, price-led | Office supplies reorder |
| Consultative | Diagnosing needs before proposing | Enterprise software |
| Solution selling | Selling an outcome, not a product | A managed IT service |
| Account-based | Targeting named accounts with tailored outreach | Top 50 enterprise list |
| Channel sales | Selling through partners | Distributors and dealers |
| Direct selling | Selling directly, without intermediaries | Own sales team or direct-selling agents |
| Term | In one line |
|---|---|
| Personal Selling | Personal selling is face-to-face or one-to-one selling, where a salesperson communicates directly with a prospect to understand their needs and persuade them to buy. |
| Channel Sales | Channel sales is selling through third-party partners — distributors, dealers, resellers or agents — instead of (or as well as) your own sales team. |
| Field Sales | Field sales (outside sales) is selling in person — salespeople travel to meet customers at their offices, shops, sites or plants. |
| B2C | B2C stands for business-to-consumer: a company selling products or services directly to individual customers for their own use, rather than to other businesses. |
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B2B and B2C (by buyer), inside and field (by location), transactional, consultative and solution selling (by approach), and direct and channel sales (by route to market).
Often grouped as creative (generating new demand), competitive (winning against rivals) and service salesmanship (after-sales relationships), alongside the selling styles above.
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